Good Ranchers Exposes Fake Avocado Oil: Why Seed Oil-Free Certification Matters

As consumers become more health-conscious, there’s been a growing awareness of the potential negative effects of common seed oils like sunflower, soybean oil, and more. These inexpensive oils are highly processed and often rich in omega-6 fatty acids. In response, many have turned to avocado oil for its potential health benefits—rich in heart-healthy monounsaturated fats and more heat-stable than seed oils, vitamins, and minerals, making it a go-to for cooking and everyday use. However, what most people don’t realize is that most of the avocado oil on the market today is not as pure as it seems.

 

Scientists from UC Davis  recently tested 36 bottles of commercially available avocado oil products and uncovered serious concerns about the purity of avocado oil in the United States. According to the Washington Post's coverage of the study, "the researchers found that at least 21 of the products labeled as avocado oil — nearly two-thirds of the 36 bottles they tested— were adulterated, in some cases with other oils that could pose a hazard to people with food sensitivities. " This mislabeling not only deceives consumers, but also diminishes the health benefits expected from substituting avocado oil.

 

Why Is This Happening?

 

While it's illegal to intentionally mislabel food products, regulations and enforcement for avocado oil purity are lax in the U.S., so companies are able to take advantage of this loophole by mixing their avocado oil with cheaper seed oils. Seed oils are much less expensive to produce than avocado oil, and when combined, they can drastically lower production costs, enabling dishonest wholesalers to market their products at competitive prices. This practice not only undermines the integrity of avocado oil but also misleads consumers who believe they are purchasing a high-quality, healthy product. 

 

It’s disheartening to think that many people, seeking to make nutritious choices for themselves and their families, might be unknowingly paying a premium for a diluted product. As consumers, we deserve transparency and food we can trust. It’s unfortunate that the majority of modern businesses prioritize profits over people.

 

Good Ranchers: Committed to Transparency

 

At Good Ranchers, we believe transparency is critical, especially when it comes to the ingredients in our food. When we set out to create our seed oil free chicken nuggets, we wanted to ensure they were truly free from any seed oils, not just in name but in reality. We had six other avocado oil options to choose from when sourcing the oil for our nuggets. However, all of those options, except the one we ultimately selected, were cut with seed oils.

We couldn’t, in good conscience, market our nuggets as seed oil free if there was even the slightest chance they contained remnants of seed oils. We tested all the ingredients used in our products to ensure that they are 100% seed oil free, and even got them 3rd party verified by the Seed Oil Free Alliance. This commitment to quality and transparency sets our nuggets apart in a market flooded with misleading labels.

 

Standing Out with Certified Seed Oil-Free Nuggets

 

Most companies might overlook the small details or turn a blind eye and accept oils mixed with cheaper alternatives to save on production costs. But at Good Ranchers, we’re dedicated to providing consumers with what they expect—pure, seed oil free chicken nuggets made with the highest quality avocado oil. We’re proud to have earned the Seed Oil Free Certified label.

 

Why The Seed Oil Free Certification Matters

 

The Seed Oil-Free Certified label isn’t just another marketing tool—it’s a commitment to providing customers with products they can trust. Seed oils are everywhere, from salad dressings to snacks, and they can be difficult to avoid. For people who are actively trying to eliminate these oils from their diets, having the reassurance of certified products is essential.

 

We want to give you confidence in the food you feed your family, knowing it’s truly free of seed oils, as advertised.

 

A Commitment to Health and Honesty

 

At Good Ranchers, we’ve gone the extra mile to bring you a truly seed oil-free product that’s not only delicious but also aligned with your health goals. Our chicken nuggets aren’t just made with avocado oil—they’re made with avocado oil that’s been tested and certified to be 100% pure, without any seed oil contamination.

 

When you see the Seed Oil Free Certified label on our bags, you can rest assured you’re getting exactly what’s promised: a product free from the oils you’re trying to avoid, made with the highest level of integrity and care. We don’t do it to earn a label - everything we do is to earn your trust.

 

Choose Good Ranchers beef, wild-caught seafood, pork, and chicken for products that deliver what they promise.